Moonbeam: Strategic guidance in an uncertain market


Layer 1


Strategy, Growth




Implemented a strategic plan, hired an execution team

Background & Objective

Moonbeam, a Polkadot layer-1 EVM protocol, faced headwinds after hacks and setbacks. They needed to chart a strategy to move forward and quickly decentralize their business activities to reduce regulatory risk by creating a constellation of companies centered around a Foundation.


Several major setbacks had put the team on the back foot and they lacked a clear approach to the market. 

  • The team was divided on how they would achieve growth.
  • The core team faced major regulatory risks due to the nature of their current legal structure. 
  • The Foundation was ill-equipped to be the center of mass for the ecosystem. They needed a team of A-players in a short period. 
  • In a changing market the team needed to do more with less, yet set a path for value in the next 12-24 months.


  • Hired key contributors for the Foundation that lead the charge to this day.
  • Operationalized the Foundation to lead from the front with clear goals, objectives, and KPIs.
  • Built relationships with key applications and landed deals with partners such as Uniswap and Upbit. 
  • Delivered a GTM strategy based on current market data and user feedback that informed a path-to-value for the foreseeable future.


Moonbeam underwent drastic changes in 6 months, but the engagement fundamentally changed the Moonbeam ecosystem and its path to value.

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